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  • Writer's pictureBill and Dana Wichterman

Why We Added a Second Bottom Line

Give someone a fish and they’ll eat for a day, but invest in a for-profit commercial fishery and their community could prosper and flourish for a lifetime. Well, that’s not exactly how the old proverb goes, but it’s no less true.

And that’s why we’re leaning into impact investing: it’s sustainable, dignifying, cures and prevents poverty, helps people flourish, heals broken cultures, and draws from a much larger pool of funding to have a bigger impact.

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